Founder J. Eliz had a love for skin and hair care products as a child.  She would mix drugstore products along with anything she could find in her mom's kitchen. Growing up as a teenager in the late 1980s and early 1990s in a middle class home, she couldn't always afford to purchase high-end skin and hair products. She had no choice but to create what worked for her.

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Decades later, she decided to turn her passion into a business. In 2015, she began creating formulas with organic ingredients for the face and body, allowing friends and family to sample and give feedback. With very positive feedback, J. Eliz took time to perfect her craft, research, and save money, and decided to officially establish K-O Naturals in 2020. Unfortunately, the coronovirus  began to spread rapidly in March, but that didn't deter her dreams. As soon as things began to stabilize, J. Eliz found a U.S. based lab to safely fulfill orders. The products contain high quality ingredients that larger brands will charge five times the cost than K-O Naturals. The company's goal is to continue to offer "luxury at affordable prices."

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As an author and entrepreneur, J. Eliz continues to find ways to create new opportunities during uncertain times of the pandemic. Her new brand Good Skin Is In™ features two products which include an eye serum and facial moisturizer.  The company plans to expand with more products in the near future.

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